Social Media Policy
This Social Media Policy outlines your expectations around social media use during and outside of work hours by employees or other workers such as contractors or interns. This policy also clarifies what constitutes acceptable and unacceptable behaviour regarding work-related and personal social media accounts, along with the consequences of any breaches.
Last updated October 23, 2025
Suitable for Australia
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Frequently asked questions
Use this Social Media Policy if:
- you want your workers to be aware of the importance of appropriate behaviour on work or personal social media accounts;
- clarity is needed in the workplace regarding what constitutes social media use, or what acceptable behaviour on social media may look like;
- you have Company social media accounts and only want authorised users to interact with, or post on behalf of such accounts;
- you need to implement clear expectations regarding the use of social media during work hours; and
- you want workers to be aware of the consequences of any inappropriate social media use that may reflect negatively on the Company.
What does this Social Media Policy cover?
- Clear expectations regarding appropriate social media use by workers, and the type of information that may be shared by them;
- Guidelines for any posts or information shared on social media, including for any personal social media use that may identify them as a worker;
- Communicating to workers that social media use is not to impact on the performance of their role, along with restrictions on social media use during working hours; and
- The right to take disciplinary or other action in the event of inappropriate social media use, including any social media use that may impact negatively on the Company’s reputation.
View Sample Social Media Policy
The Legal Risk Score of a Social Media Policy Template is Low
Our legal team have marked this document as low risk considering:
- There is a risk of personal expression being limited as the policy requires disclaimers and careful consideration before posting, which may affect how freely employees feel they can share their personal views online.
- Employees need to be vigilant about the content they post, as any breach of this policy, even outside of work hours, could lead to severe disciplinary actions including termination.
- The policy places the responsibility entirely on the employee to ensure no confidential or sensitive company information is disclosed, which could be challenging given the informal nature and rapid sharing capabilities of social media platforms.
Articles about Social Media Policy
Why you should have a Social Media Policy (2025 Update)
An article that gives an outline of how a social media policy can benefit you.
Australia's Rushed Social Media Laws: Too Much Ambiguity?
Click here to learn more about the new social media laws.
Should Social Media Platforms Moderate Content More?
Content moderation presents a range of difficulties in preventing the spread of harmful content, but is more moderation the answer?
Social Media Laws Your Business Needs to Know
An overview of some basic legal principles you need to comply with when using social media for advertising your business.
Can Employers Vet Job Applicants via Social Media?
Learning more about job applicants by taking a sneak peek at their Facebook profile? Read this first.
Can Someone Post My Photos Without Permission?
Do you own any rights to the photos you post on social media? What if someone uses them without your permission? Find out more about your rights here.
Can Your Business Be Sued for Social Media Comments?
Following a recent Court case, companies may be held liable for other peoples' comments on their social media accounts. Find out more here.
Legal Tips for Using Social Media for Your Business
Using social media to promote your business can be effective, but there are some legal risks. Here are some tips to help you out.
Using Social Media for Court Order Notifications
Justice Anne Ferguson of the Victorian Supreme Court recently ordered an interim injunction be issued - by way of social media.
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