Advertising Agreement
An Advertising Agreement is used when a company wishes to engage an advertising agency. This Agreement can also be used by an advertising agency wishing to contract with a company.
Last updated January 13, 2025
Suitable for Australia
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What is a advertising agreement?
What is a advertising agreement?
When should you use a advertising agreement?
When should you use a advertising agreement?
What should be in a advertising agreement?
What should be in a advertising agreement?
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Frequently asked questions
Who is this agreement best suited for?
keyboard_arrow_upWhat protections does this agreement provide for companies?
keyboard_arrow_upWhat are the main limitations for advertising agencies?
keyboard_arrow_upDoes this agreement address compliance with Australian law?
keyboard_arrow_upHow is confidentiality handled?
keyboard_arrow_upCan the agreement be used Australia-wide?
keyboard_arrow_upWhat steps should I take after completing the agreement?
keyboard_arrow_upView Sample Advertising Agreement
The Legal Risk Score of a Advertising Agreement Template is Low
Our legal team have marked this document as low risk considering:
- The document mandates the complete assignment of all intellectual property rights related to campaign materials created by the agency to the company, potentially limiting the agency's control and future use of their own creative outputs.
- The agency is restricted from subcontracting any of its obligations without the express written consent of the company, which could limit the agency's flexibility in managing workload and resource allocation.
- The agency must obtain the company's approval for various stages of campaign development and execution, which could delay project timelines and affect the agency's ability to operate efficiently.
Overall, this document establishes a framework that heavily favors the company, particularly in terms of intellectual property ownership and operational control. Users familiar with such agreements should note that while this document provides clear guidelines and responsibilities, it may place more operational burdens and restrictions on the agency, thus requiring careful consideration and possibly negotiation to balance the interests of both parties.
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