Website Advertising Agreement
A Website Advertising Agreement will set out your rights and liabilities as a website owner when an advertiser wishes to advertise on your website or your rights and liabilities as an advertiser when purchasing advertising space on a website.
Last updated February 27, 2025
Suitable for Australia
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Frequently asked questions
Use this Website Advertising Agreement if:
- You would like to purchase advertising space on a website; and
- You would like to set out terms and conditions for someone advertising on your website.
What does the Website Advertising Agreement cover?
- Advertising requests;
- Editorial control;
- Payment;
- Confidentiality; and
- Relevant warranties and indemnities.
Other names for Website Advertising Agreement include:
- Website Advertising Terms and Conditions;
- Website Advertising T&Cs; and
- Website Advertising Contract.
View Sample Website Advertising Agreement
The Legal Risk Score of a Website Advertising Agreement Template is Low
Our legal team have marked this document as low risk considering:
- The document allows the Website Owner full editorial control over advertising content, including the right to refuse, remove, or position content at their discretion, which could limit the Advertiser's control over how their advertisements are presented.
- The Website Owner's liability in the event of any issues arising from the agreement is strictly limited, potentially leaving the Advertiser with limited recourse for significant losses or damages.
- Payment terms are strictly enforced with interest charged on late payments, which could result in additional financial burdens for the Advertiser if payments are not managed carefully.
Overall, this document appears to favor the Website Owner by granting significant control over advertising content and limiting liability, while imposing strict financial obligations on the Advertiser. Users with knowledge of such agreements should carefully consider whether the control and financial terms align with their business needs and risk tolerance, as the document provides robust protection for the Website Owner at the expense of the Advertiser's flexibility and potential liability exposure.
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