Trademark Licensing Agreement

A Trademark Licensing Agreement is a legal document that enables a company (a licensor) to grant the exclusive or non-exclusive use of its trademark to another business (a licensee) and also allows the licensor to set out the terms associated with the use of its trademark.

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Last updated January 22, 2025

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Suitable for Australia

Trademark Licensing Agreement

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What is a trademark licensing agreement?

A trademark licensing agreement is a legal contract that allows a trademark owner to grant another party the right to use their trademark under specific terms without transferring ownership.
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When should you use a trademark licensing agreement?

Use a trademark licensing agreement when you want to let another business use your registered trademark while keeping ownership and controlling how it is used.
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What should be in a trademark licensing agreement?

A trademark licensing agreement should include the licence duration, territory, permitted uses, quality control requirements, fees or royalties, confidentiality, and terms for termination or expiration.
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Frequently asked questions

Does this agreement transfer trademark ownership?

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Who is responsible for quality control under this agreement?

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What are the licensee’s main obligations?

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Can the agreement be used for unregistered trademarks?

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What happens if the licensee breaches the agreement?

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What protections does the agreement offer the licensor?

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Is this agreement valid across all Australian states and territories?

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View Sample Trademark Licensing Agreement

Trademark Licensing Agreement
risk level indicator at Medium level

The Legal Risk Score of a Trademark Licensing Agreement Template is Medium

Our legal team have marked this document as medium risk considering:

  • This document can only be implemented in a context where a trademark has been registered.
  • The document places the responsibility on the licensee to ensure quality control and maintain records, which could lead to potential financial and operational burdens if not managed properly.
  • The obligation to monitor and report on trademark infringement and other related issues requires vigilance and proactive management, which could be resource-intensive.

Users with some knowledge of trademark agreements and business operations may find this document manageable, but it is advisable to have access to legal and professional advice to navigate the complexities and fulfill the obligations effectively.

Meet Our Users

Articles about Trademark Licensing Agreement

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By Carmen Zhu|Oct 19, 2016

What Is Trademark Licensing?

What is trademark licensing? How can it help you? Find out in this helpful guide. 

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What is the difference between licensing and assigning intellectual property? The key difference is... 

How to Transfer a Trademark: Trademark Assignment
By Zoe Spanos|Sep 17, 2022

How to Transfer a Trademark: Trademark Assignment

Trademark owners may transfer the rights to use their trademarks through licensing or full assignment. Find out more in this article.

Licence vs Franchise Agreement: Key Differences
By Jenelle Miranda|Dec 3, 2025

Licence vs Franchise Agreement: Key Differences

Unsure whether to become a Licensee or Franchisee? Find out the difference and which one is the best for your business.

What Is A Trademark?
By Raja Abbas|Mar 14, 2024

What Is A Trademark?

This article explores everything you need to know about trademarks, from key components to mistakes you should avoid.

Peanut Butter Jar Battle: Bega Wins
By Jackie Olling|Dec 4, 2025

Peanut Butter Jar Battle: Bega Wins

A recent finding in the Federal Court has allowed Australian brand Bega to continue using the iconic yellow lid on their peanut butter jars.

Trademark Classes 101: A User Guide
By Parissa Tosif|Aug 6, 2019

Trademark Classes 101: A User Guide

Confused by all the trademark “classes” available? Read on to learn more about trademark classes and how to make sure you use the right one.

How Do Certification Trade Marks Work?
By Kelly Ng|Sep 16, 2020

How Do Certification Trade Marks Work?

Certification trade marks can be beneficial for enhancing your product's image and reliability. Find out more in this article.

Why Should I Trademark?
By Dominic Woolrych|Mar 8, 2015

Why Should I Trademark?

Read about the importance trademark and its role in providing your business legal protection and allowing business growth.

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