Market Research Agreement
A Market Research Agreement sets out the relationship between a market research specialist and the business or individual receiving market research services.
Last updated October 24, 2025
Suitable for Australia
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Frequently asked questions
Use this Market Research Agreement if:
- You would like to provide market research services to another entity; or
- You would like to receive market research services from another entity.
What does the Market Research Agreement cover?
- Provision of services;
- Materials;
- Timing;
- Pricing;
- Payment;
- Warranty, alterations and rejection of services;
- Confidentiality;
- Copyright and intellectual property;
- Non-solicitation of personnel and clients;
- Limitation of liability and waivers;
- Mediation; and
- Termination for provider and recipient.
View Sample Market Research Agreement
The Legal Risk Score of a Market Research Agreement Template is Low
Our legal team have marked this document as low risk considering:
- There is a possibility of confidentiality breaches, as the agreement heavily relies on the Provider's adherence to strict confidentiality clauses, which if not followed, could lead to significant damages.
- The document places significant responsibility on the Provider to manage third-party engagements and maintain confidentiality, increasing the risk of liability if third-party breaches occur.
- The agreement does not specify detailed remedies or protections for the Recipient in cases where the intellectual property rights are misused or infringed upon by the Provider, potentially exposing the Recipient to risks related to intellectual property management.
Overall, this document appears to have a moderate risk level due to its comprehensive coverage of confidentiality and intellectual property rights, yet it leans towards more accountability on the Provider's side, which could be seen as a risk if the Provider fails to comply. Users familiar with such agreements might find this document suitable, but should remain cautious of the areas where the Provider's compliance is critical to the Recipient's security and rights.
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