Influencer Agreement
An Influencer Agreement is an official, legal contract that sets out the terms of any working relationship between a marketer and a content creator.
Last updated October 23, 2025
Suitable for Australia
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Frequently asked questions
Use this Agreement If:
- You want to enter into an agreement with a social media Influencer to promote your products.
- You are an influencer who wants to enter into an agreement with a company to market a good or service.
- You wish to improve your brand exposure on social media.
- You want to ensure an influencer is accountable for his/her obligations and adheres to your brand guidelines.
What does this Agreement Cover?
- Purpose of the agreement
- Terms or date of performance
- Methods to deliver the obligations
- Ownership of the materials
- Company’s usage of the influencer
- License granted to the influencer
- Cancellation terms
- Confidentiality and exclusivity
- Compensation
- Payment terms
- Material disclosure
- Force majeure
- Independent contractor
- Representation and warranties
- General terms
- Scope of work
- Brand guidelines
Further Information:
View Sample Influencer Agreement
The Legal Risk Score of a Influencer Agreement Template is Low
Our legal team have marked this document as low risk considering:
- The agreement grants the company exclusive and perpetual ownership rights to all content created by the influencer, which could limit the influencer's control over their own creative outputs and future use of the produced content.
- The company has the right to reject deliverables and request revisions within unspecified days, potentially leading to uncertainty and additional workload for the influencer without clearly defined timelines.
- The influencer is required to disclose a material connection with the company in all promotional content, which, if not adhered to correctly, could expose the influencer to legal risks related to advertising and consumer protection laws.
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