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Infographic: How to Register a Trademark

Businesses are identified by their trademarks – think of the Nike swoosh, the golden arches of McDonald’s or simply “Google”. For businesses to build brand recognition it is essential to safeguard any distinguishable words, names, symbols, sounds and logos from competitors through the use of a trademark.

To learn everything you need to know about trademarks, we’ve developed a simple infographic explaining how trademarks work in Australia, how the process is completed and why they are infinitely important in 2015.

What is a Trademark?

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Copyright 2023 Lawpath operations Pty Ltd ABN 74 163 055 954. Lawpath is an online legal service that makes it faster and easier for businesses to access legal services solely based on their own preferences. Lawpath is not a law firm and does not provide legal advice. Information, documents and any other material provided by Lawpath is general in nature and not to be considered legal advice. You should always seek advice from a qualified professional when using (you can access 3rd party qualified professionals via selected products sold by Lawpath). Use of Lawpath and staging.lawpath.com.au is subject to our Terms and Conditions and Privacy Policy.(version: 13/09/2022)