Price Match Policy
A Price Match Policy is a document that outlines how and when retailers are able to change the prices of their items to match that of a competitor’s, upon a customer’s request.
Last updated October 21, 2025
Suitable for Australia
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What is a price match policy?
What is a price match policy?
When should you use a price match policy?
When should you use a price match policy?
What should be in a price match policy?
What should be in a price match policy?
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Frequently asked questions
Who can use this policy template?
keyboard_arrow_upWhat products are eligible for price matching?
keyboard_arrow_upWhat proof does a customer need to provide?
keyboard_arrow_upCan the policy be changed or withdrawn?
keyboard_arrow_upWhat are the main limitations of this policy?
keyboard_arrow_upHow does this policy protect my business?
keyboard_arrow_upWhat steps should I take to implement this policy?
keyboard_arrow_upView Sample Price Match Policy
The Legal Risk Score of a Price Match Policy Template is Low
Our legal team have marked this document as low risk considering:
- There is a risk that the price match may not be honored if the competitor’s lower price is due to a pricing error, mistake, or misprint, potentially leading to customer dissatisfaction if expectations are not managed.
- The exclusion of items on sale, clearance, or part of a bundle offer from the price match could limit the opportunities for customers to benefit from the policy, possibly affecting customer perception of value and fairness.
- The policy can be terminated or amended at any time without notice, which introduces uncertainty for both customers planning to rely on it and staff who must stay informed of the current policy to ensure consistent application.
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Articles about Price Match Policy
What to Include in a Business Price Match Policy
Price matching prevents businesses from losing customers simply due to the product price. Find out what to include in your price match policy.
What Is Illegal Price Fixing?
Do your prices match or follow your competitors? Ensure this does not result in illegal price fixing by learning all about it here.
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Multiple pricing is not legal under Australian Consumer Law. However, not all forms of multiple pricing will result in civil penalties.
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What is Predatory Pricing?
Predatory pricing is an illegal pricing strategy in Australia. It is used to acquire new customers and damage competitors. Read our guide to find out more.
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