Price Match Policy

A Price Match Policy is a document that outlines how and when retailers are able to change the prices of their items to match that of a competitor’s, upon a customer’s request.

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Last updated October 21, 2025

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Suitable for Australia

Price Match Policy
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Frequently asked questions

Use this Price Match Policy if:

  • You own or operate a business that sells products direct to consumers 
  • You want to offer the same, competitive prices as other retailers and businesses offering similar products 
  • You want an honest, transparent way for customers to seek the best prices  

What does this Price Match Policy cover?

  • Objectives/Background 
  • Nature of Competitor
  • Product Specifications & Availability 
  • Product Exclusions 
  • Proof of Competitor’s Price 
  • Nature of Proof 
  • Product Verification 
  • Honouring the Policy 
  • Location 
  • Timing 
  • Number of Items 
  • Further Considerations

Further information:

View Sample Price Match Policy

Price Match Policy
risk level indicator at Low level

The Legal Risk Score of a Price Match Policy Template is Low

Our legal team have marked this document as low risk considering:

  • There is a risk that the price match may not be honored if the competitor’s lower price is due to a pricing error, mistake, or misprint, potentially leading to customer dissatisfaction if expectations are not managed.
  • The exclusion of items on sale, clearance, or part of a bundle offer from the price match could limit the opportunities for customers to benefit from the policy, possibly affecting customer perception of value and fairness.
  • The policy can be terminated or amended at any time without notice, which introduces uncertainty for both customers planning to rely on it and staff who must stay informed of the current policy to ensure consistent application.

Articles about Price Match Policy

What to Include in a Business Price Match Policy
By Julie Hwang|Dec 1, 2025

What to Include in a Business Price Match Policy

Price matching prevents businesses from losing customers simply due to the product price. Find out what to include in your price match policy.

What Is Illegal Price Fixing?
By Lachlan Ward|May 13, 2019

What Is Illegal Price Fixing?

Do your prices match or follow your competitors? Ensure this does not result in illegal price fixing by learning all about it here.

Why is Customer Service Important?
By Dominic Woolrych|Jul 28, 2016

Why is Customer Service Important?

Find out why customer service is important and how a cup of coffee with a smile can help transform your business.

Are ‘No Refund’ Signs Legal for Storeowners?
By Fiona Lu|Nov 21, 2025

Are ‘No Refund’ Signs Legal for Storeowners?

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Top 10 Documents Used in the eCommerce Industry
By Jackie Olling|Oct 2, 2020

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eCommerce is one of the world's fastest growing industries. Find out the top 10 most used legal documents in the eCommerce industry here.

Tips for Avoiding Disputes With Your Customers
By Alex Vella|Sep 16, 2019

Tips for Avoiding Disputes With Your Customers

Disputes with your customers can be damaging to your business. Here's some ways you can help prevent them from occurring.

Pricing Your Products: What Are the Rules?
By Tom Willis|Feb 10, 2021

Pricing Your Products: What Are the Rules?

Having difficulty determining what a price for something should be? Read about pricing rules and guidelines here.

What Is Anti-Competitive Behaviour?: What You Need To Know
By Ilyas Omari|May 14, 2025

What Is Anti-Competitive Behaviour?: What You Need To Know

Do you know what anti-competitive behaviour is? Read this article to find out and to find out how it may affect your business.

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