Cease and Desist (Trademark Infringement)

This Cease and Desist (Trademark Infringement) Letter is a variation of a formal letter sent to an individual or business requesting they stop engaging in actions that infringe your trade mark rights.

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Last updated January 13, 2025

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Suitable for Australia

Cease and Desist (Trademark Infringement)

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What is a cease and desist (trademark infringement)?

A cease and desist (trademark infringement) is a formal letter requesting an individual or business to stop using a trademark that infringes your rights, such as your brand name or logo, without your permission.
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When should you use a cease and desist (trademark infringement)?

Use this document when someone is using a trademark that is substantially identical or deceptively similar to yours, or is using your trademark without your authorisation.
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What should be in a cease and desist (trademark infringement)?

This letter should include your trademark ownership details, a description of the infringement, your demand to stop, and your intention to take further action if the conduct continues.
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Frequently asked questions

Who can use this document?

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Does this letter guarantee the recipient will stop infringing?

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What information do I need before sending this letter?

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Can I use this letter for trademark issues outside Australia?

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What should I do after sending the letter?

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Are there any limitations to this document?

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How quickly can I complete and send this letter?

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View Sample Cease and Desist (Trademark Infringement)

Cease and Desist (Trademark Infringement)
risk level indicator at Low level

The Legal Risk Score of a Cease and Desist (Trademark Infringement) Template is Low

Our legal team have marked this document as low risk considering:

  • The document does not specify the exact number of days within which the recipient must cease and desist, which could lead to uncertainties in enforcement timelines.
  • The letter mentions a trademark infringement but does not clearly identify the specific trademarks involved, potentially leading to confusion about the exact nature of the infringement.
  • While the letter mentions infringement and potential violation of the Trade Marks Act 1995 (Cth), it does not detail the possible legal consequences or actions that could follow if the recipient fails to comply, which might not fully inform the recipient of the seriousness of the situation.

Meet Our Users

Articles about Cease and Desist (Trademark Infringement)

Why a Lawyer Should Send Your Cease & Desist
By Ananya Singh|Dec 4, 2025

Why a Lawyer Should Send Your Cease & Desist

Read about why it might be a good idea to hire a lawyer instead of writing the letter yourself.

How to Create a Cease and Desist Letter
By Anthony Guerrieri|Feb 9, 2016

How to Create a Cease and Desist Letter

Learn how to create an accurate and persuasive cease and desist letter.

5 Situations to Use a Cease and Desist Letter
By Jennifer Wang|Nov 26, 2025

5 Situations to Use a Cease and Desist Letter

When “stop” isn’t enough: ways to effectively use a Cease and Desist Letter.

How to Respond to a Cease and Desist Letter (2025 Update)
By Sharlene Han|May 14, 2025

How to Respond to a Cease and Desist Letter (2025 Update)

Receiving a Cease and Desist Letter can be highly concerning. Find out in this article how to respond to a Cease and Desist Letter.

Swiss Army Knife Wins Trademark Infringement Case
By Dominic Woolrych|Dec 5, 2025

Swiss Army Knife Wins Trademark Infringement Case

A recount on Victorinox's trademark battles.

One More Thing...
By Dominic Woolrych|Aug 27, 2015

One More Thing...

Learn about the tricky area of trademark law through Swatch's successful bid to trademark the phrase "One More Thing".

Why You should use a Cease and Desist Letter
By Anthony Fong|Feb 9, 2016

Why You should use a Cease and Desist Letter

Explore some situations when you should be using a cease and desist letter.

Trademark Breach: An Expensive Lesson
By Naga Vamaraju|May 14, 2019

Trademark Breach: An Expensive Lesson

Should the term 'Ugg' be considered an Australian invention? Though Ugg boots were invented in Australia, a recent finding in the US doesn't think so.

Oprah Wins ‘Own Your Power’ Trademark Dispute
By Nishita John|Dec 2, 2025

Oprah Wins ‘Own Your Power’ Trademark Dispute

Why is ‘Own Your Power’ not distinctive enough to own?

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